‘Better call Bob’ has a head start

‘Better call Bob’ has a head start

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By Mark Binker
Staff Writer GREENSBORO — Get the phone book and flip it over to the back cover. If you live in the Greensboro area, you’re probably staring at the picture of a guy who wants to be North Carolina’s attorney general.

Bob Crumley — yes, the "Better call Bob!" guy from the television ads — has been laying the campaign groundwork with fellow Republicans and business leaders across the state for the better part of two years now.

And yes, he’s serious. Crumley, who lives in Asheboro, has turned the daily operations of his Greensboro-based law firm and two other businesses over to partners and spends three to five days a week crisscrossing the state in support of a campaign in which candidates can’t officially file to run until early 2008.

But a trial lawyer, much less one who deals a lot with personal injury law, wants to be the Republican nominee for attorney general?

Crumley smiles when he is asked the question, acknowledging that members of the trial bar and Republicans are not traditional allies. (more…)